Is social media even social?
Social networking platforms play a fundamental role in our everyday lives. However, they are created to consume as much time as possible.
The equation is simple. We spend time and the platform sells advertisements.
The side effects are many: Unwanted friend requests, ’likes’ have become the social currency, you receive notifications of comments made by people you don’t even know, random alerts about people that posted for the first time, online stalkers, bullying, icons showing if a comment has been read. All of it to make you stay longer.
It counteracts everything these platforms promised us in the first place - to connect us with people.
We want to change that with Intree.